[Enterprise mission]

Dedicated to human image project



[Enterprise credo]

Taking responsibility both in mind and practice



[Core value concept]

Love, faith and reasonable reflections




To set beauty of women in flame



[Strategic intention]

Short-term strategic goal: to realize structural brand construction and to stereotypically cover middle- and high-end market;

Medium-term strategic goal: to become No. One high-end brand operators in domestic women’s wear industry;

Long-term strategic goal: to represent China to become a leading enterprise among the international high-end brands in women’s wear industry;